The 69th Latin American Day was held in Hamburg on October 11–12, 2018, jointly hosted by the Logistics Alliance Germany (LAG), the Business Association for Latin America (Lateinamerika Verein e.V.), and the Hamburg Chamber of Commerce. With around 1250 registered attendees, the event was the biggest in its history. The guest of honor at the gala dinner was His Excellency Sebastián Piñera, president of Chile, who was in Hamburg with a delegation of more than 20 to attend a Chilean business forum on the following day.
On the first day of the conference, experts and high-level political representatives of Latin American business alliances discussed the meaning and impact of regional trade alliances in the global context. The high-level representatives presented the current state of affairs and their viewpoints on the international positioning of their alliances.
Subsequently, three parallel forums were held. A total of 62 participants were registered for the Smart Logistics forum, implemented in cooperation with the Logistics Alliance Germany. The other two forums addressed the topics of Food & Agribusiness and Business Culture & Leadership. In the Smart Logistics Forum, discussions were held on issues such as the implications of digitization, the importance of well-trained staff, and the existing infrastructure. The panel included Mr. Pietz from DB Engineering & Consulting GmbH and Mr. Hermansky from DHL Global Forwarding GmbH, members of the Association for the Development of the Logistics Alliance Germany (Förderverein LAG e.V.). Also on the panel were Mr. Walz von Tiramizoo, an online booking platform for city couriers, and Mr. Kuchenbecker, director of the Logistics Alliance Germany, with moderation by Prof. Dr. med. Ludwig, Associate Professor of Computer Science in Logistics at Kühne Logistics University. The discussion presented various approaches to “smart” logistics and issues related to Latin American trade and commerce.